Become a Sponsor!

Who are we?

Colleges and Institutes Canada (CICan) is the national and international voice of Canada’s publicly supported colleges, institutes, cégeps, and polytechnics. We work with government, industry and international partners to champion employment-focused post-secondary education that benefits learners and contributes to growing and prosperous communities!

Our members are essential education hubs where experienced professionals and educators work in partnership with local businesses and communities to offer students the skills they need to succeed in a rapidly evolving job market.

What is Perspectives LIVE?

Perspectives LIVE is our brand-new interactive web series! The show takes advantage of what our new digitally-enhanced world has to offer to connect post-secondary leaders and experts on the topics that matter most.

After a record-setting first season, we’re back with a new exciting line up – and the opportunity to join the conversation as a sponsor!

Who can you reach?

Connect with post-secondary educators and administrators, government representatives, and industry leaders (at all levels, and from across the country)! Bilingual episodes also reach speakers of both official languages.

Reach up to 1,000 viewers per episode (depending on the topic).

Certain sponsorship options also include opportunities to share your message through other CICan vehicles!

Coming in Season 2

Sponsorship opportunities and benefits

Perspectives LIVE benefits


(1 overall sponsor for the season)


(1 supporter per episode for a max of 2 episodes)


(up to 3 friends per episode)

Company logo included in the marketing material and on the show website next to the episode(s) you have selected.
Metrics (viewership numbers and analytics) following the episode.
Recognition on CICan’s social media channels (Twitter, Facebook, LinkedIn)
Verbal recognition by the professional host during the episode.
List of participants that have registered for the episode following PIPEDA (Canadian privacy) guidelines.
Complimentary virtual pass to the CICan 2022 Annual Conference.
(Champion: 5 passes | Supporter: 2 passes)
1-minute pre-recorded commercial during your selected episodes.
3-minute speaking opportunity at an episode of your choice, can be live or pre-recorded as a commercial.
2 sponsored ads annually in CICan’s Perspectives newsletter: 5,300 readers in English and 1,200 in French.

Perspectives LIVE sponsorship application

Check out Season 2

01 | Where are we heading?

A year and a half of a global pandemic and a new government later, what does the road ahead look like for Canada? Vaccination rates are rising across much of the G7, and OECD economic predictions...

Watch now!

02 | Are we moving the needle on climate change?

Climate change is no longer a looming threat but a reality that is very much upon us. To move the needle, we need concrete commitments with measurable outcomes. Yet in many countries and across the...

Airdate: November 24, 2021 at 1:00 pm EST

03 | Indigenous rights are human rights

The human rights conversation in Canada is inextricably linked to both the United Nations Declaration on the Rights on Indigenous Peoples and the final report of the Truth and Reconciliation...

Airdate: December 15, 2021 at 1:00 pm EST

04 | Inside the mental health shadow pandemic

Mental health is on everyone’s list these days, with not only historic government investment but also record public engagement in addressing stigma, speaking openly about well-being, and seeking...

Airdate: January 19, 2022 at 1:00 pm EST

05 | Amplifying Black Excellence

February is Black History Month, when people in Canada celebrate the many achievements and contributions of Black Canadians and their communities! At the community level, post-secondary institutions...

Airdate: February 16, 2022 at 1:00 pm EST

06 | The future is female

The pandemic has exposed disproportionate challenges for women in the workforce, from an average of lower-paying jobs to a higher burden of family responsibility than their male counterparts. This is...

Airdate: March 16, 2022 at 1:00 pm EDT

07 | Navigating Anew

Anyone who has lived on or visited a large body of water knows how quickly currents can shift and how important it is for a navigator to remain vigilant and take action to redirect the vessel when...

Airdate: April 13, 2022 at 1:00 pm EDT

08 | The good, the bad, and the ugly in cybersecurity

If mention of hackers, ransomware, and threats to national security is enough to send a chill down your spine, the good news is you’re not alone. Last year, Statistics Canada found that 21% of...

Airdate: May 18, 2022 at 1:00 pm EDT

09 | Let your pride flag wave!

Pride is about community, visibility, and celebrating being true to yourself. But, nearly five years after the prime minister’s officially apology to LGBTQ2 Canadians, discrimination and harassment...

Airdate: June 15, 2022 at 1:00 pm EDT

Watch the complete first season!

A unique snapshot of the biggest questions from last year. Explore topics like economic recovery, mental health, BIPOC representation, reconciliation, skills, and sustainability.

Watch Now