Become a Sponsor

Who are we?

Colleges and Institutes Canada (CICan) is the national and international voice of Canada’s publicly supported colleges, institutes, cégeps, and polytechnics. We work with government, industry and international partners to champion employment-focused post-secondary education that benefits learners and contributes to growing and prosperous communities!

Our members are essential education hubs where experienced professionals and educators work in partnership with local businesses and communities to offer students the skills they need to succeed in a rapidly evolving job market.

What is Perspectives LIVE?

Perspectives LIVE is our brand-new interactive web series! The show takes advantage of what our new digitally-enhanced world has to offer to connect post-secondary leaders and experts on the topics that matter most.

After a record-setting first season, we’re back with a new exciting line up – and the opportunity to join the conversation as a sponsor!

Who can you reach?

Connect with post-secondary educators and administrators, government representatives, and industry leaders (at all levels, and from across the country)! Bilingual episodes also reach speakers of both official languages.

Reach up to 1,000 viewers per episode (depending on the topic).

Certain sponsorship options also include opportunities to share your message through other CICan vehicles!

Sponsorship opportunities and benefits

Perspectives LIVE benefits


(1 overall sponsor for the season)


(1 supporter per episode for a max of 2 episodes)


(up to 3 friends per episode)

Company logo included in the marketing material and on the show website next to the episode(s) you have selected.
Metrics (viewership numbers and analytics) following the episode.
Recognition on CICan’s social media channels (Twitter, Facebook, LinkedIn)
Verbal recognition by the professional host during the episode.
List of participants that have registered for the episode following PIPEDA (Canadian privacy) guidelines.
Complimentary virtual pass to the CICan 2022 Annual Conference.
(Champion: 5 passes | Supporter: 2 passes)
1-minute pre-recorded commercial during your selected episodes.
3-minute speaking opportunity at an episode of your choice, can be live or pre-recorded as a commercial.
2 sponsored ads annually in CICan’s Perspectives newsletter: 5,300 readers in English and 1,200 in French.

Perspectives LIVE sponsorship application