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September 22, 2014


Colleges Make Canada Work

Colleges and Institutes Canada (CICan) has launched a new campaign under the banner Colleges Make Canada Work to champion the excellence of members and highlight their contributions towards Canada’s economy and success. The September 15 launch coincided with the return of MPs to Ottawa for the fall parliamentary session.



As part of our campaign, half-page, full colour ads were published in last week’s The Hill Times and Embassy Magazine, along with banner ads on their websites. A second quarter-page ad will also appear in the September 24 edition of Embassy. Additionally, CICan President and CEO, Denise Amyot, authored an opinion piece on the importance of making informed decision about post-secondary education. The text has been distributed to media and is available on our website, Facebook page and Twitter feed. We are pleased with the support we have received thus far and we encourage our members to continue sharing these links with their partners, stakeholders and broader social networks.

Promoting the college advantage

To complement the Colleges Make Canada Work campaign, CICan is increasing its visibility and engagement with Canada’s secondary school sphere. The Association is featured prominently in the fall edition of Canadian School Counsellor Magazine with a half-page, full colour ad and a significant opinion piece by CICan’s CEO in both official languages. Under the header “Rediscover the College Advantage,” the 5-page spread (27-31) also includes great photos provided by Sault College and NAIT.

Finance Brief

Colleges and Institutes Canada has officially released its priorities and recommendations to the Government of Canada ahead of the next federal budget. CICan is asking for greater funding for applied research and entrepreneurship at the college and institute level, increased incentives for maximizing the skills of all Canadians and the establishment of a college-specific program for equipment and infrastructure development. We are also calling for specific measures to maximize skills training and labour market participation for all Canadians, especially youth, Aboriginal peoples, newcomers and other vulnerable populations. Employer incentives to support co-ops and apprenticeship completion, as well as investments in pan-Canadian and international learning opportunities for college and institute students are especially critical. These requests were presented to the House of Commons Standing Committee on Finance in August and will ensure that college and institute education continues to provide Canadians with the tools needed to succeed in the career of their choice, while contributing to their community and the country. For more information, read the full submission to the Standing Committee on  Finance or the Summary of recommendations.

OECD’s Education at a Glance

The OECD released its annual Education at a Glance report on September 9 and the findings are very encouraging for Canadian colleges, institutes and polytechnics. Not only does the report find that “Canada has a highly educated population,” it notes that this is due “in large part to high attainment rates at the college level.” In fact, Canada is first among OECD countries in the proportion of 25 to 64 year olds with a college education. The study also finds that the share of Canadians aged 25 to 64 with tertiary education increased by 13 percentage points between 2000 and 2012 to reach an attainment rate of 57%. This is surpassed only by Japan and Korea. For more information, download the full report or read the country notes for Canada.

Partnerships work

Increasingly, partnership arrangements between colleges or between colleges and universities are playing an important role in preparing students for their future. If your institution is involved in a unique or innovative post-secondary partnership arrangement, we want to hear from you. Share your news with us so that we can promote your successes across the Association and to Canadians. Send your partnership information to

College-University Collaboration

We are pleased to advise that the Framework for Collaboration prepared by the college-university presidents’ working group has reached its final steps. The Framework is expected to be signed by Denise Amyot, President and CEO of CICan and by Paul Davidson, President of the Association of Universities and Colleges of Canada (AUCC) at a special event on September 29 at SAIT Polytechnic in Calgary. The working group began its efforts in April 2013 to consider approaches to enhance transferability between the sectors. It was determined that a broader framework for collaboration would contribute to enhanced institutional partnerships, including pathways for learners. Members will receive a copy of the Framework ahead of the signing event, which will include students, business and institutional leaders, as well as local media. Invitations have also been extended to federal politicians. We thank our working group co-chairs David Ross, President of SAIT Polytechnic and Mike Mahon, President of University of Lethbridge, as well as other CICan members of the working group for their contributions: Don Gnatiuk, President of Grande Prairie Regional College, Hervé Pilon, directeur-général of Collège Montmorency, Anne Sado, President of George Brown College and Ann-Marie Vaughn, President of College of the North Atlantic.

New campaign celebrates Cégeps

Our friends at the Fédération des cégeps have launched a new advertising campaign to highlight the significant contributions the cégep system make to Quebec’s development. The organization representing the province’s 48 public colleges will be distributing messages under the “CÉGEP” tagline over the next three years, leading up to 50th anniversary celebrations marking the creation of cégeps in 1967. The campaign was unveiled on various online and traditional platforms, including television, starting in mid-September. For more information, refer to the news release.


Help bridge the CBSA skills gap 😉

The Canada Border Services Agency (CBSA) reached out to CICan on Twitter last week to let us know that they are hiring. With so many Canadian colleges offering law enforcement programs, this is a great opportunity for current students or recent graduates to apply for an exciting and challenging career safeguarding Canada’s borders and contributing to our national security. Check out the CBSA’s jobs section for more information.

NEW Advertising Opportunities | The Globe and Mail & Maclean’s

The Communications team would like to advise members of two new English-language advertising opportunities available to colleges at the national level. Both of these opportunities are in early November. 1) The Globe and Mail editorial team is preparing a stand-alone Report on Colleges section which will run on November 10.  This is an editorial report  expected to be about 8-10 pages in length. For more information about the ad closure date and submission deadline, consult this online document or reach out directly to Andrea D’Andrade at 2) Maclean’s is developing a College All Stars supplement for its November 24 edition, which will be on on sale November 13. This supplement, not to be confused with the recent Western Colleges opportunity, will be published nationally with a strong representation from across the country. For additional information you may contact Shennae Ingleton at

Did you know?

Collège Montmorency in Laval, Quebec, announced it is partnering with Electric Circuit, Canada’s first and largest public charging station network, to open its first charging station for electric vehicles (EVs). Montmorency president, Hervé Pilon, explains that the college wants to “encourage the use of electric vehicles, public transport and active transport like cycling and walking, as well as carpooling.” Collège Montmorency was first recognized in 2008 as a Cégep Vert du Québec, a distinction earned by public colleges in the province that adhere to a specific set of sustainable development criteria that touch on everything from course curriculum to business plans and on-campus activities. In 2011, the college obtained the highest level of Cégep Vert du Québec certification—excellence. Additional details are available in their release. (in French only)

Top News





CEO On The Move

Last week, I had the honour of representing Canadian colleges, institutes and polytechnics at the International Congress on Vocational and Professional Education and Training. This was a rare opportunity to meet with political, economic and scientific leaders from around the world who are responsible for decision-making on vocational education and training matters. It was attended by more than 500 delegates from some 70 nations. Canada was well represented with delegates from Employment and Social Development Canada and Quebec’s Ministry of Education, Leisure and Sport, as well as Alberta’s SAIT. The event was held in Winterthur, Switzerland, home to several technical training institutions, including the Zürcher Hochschule für Angewandte Wissenschaften (ZHAW), which is the largest UAS-affiliated institutions in Switzerland. I was invited to present the Canadian model of technical education and to speak in a seminar focused on private sector participation in education and training. This was an opportunity to bring attention to our members’ collaborative approach and the important role of Program Advisory Committees in the development of training curricula. The congress also included site visits to colleges such as the Institute of Mechatronic Systems in Winterthur and companies such as Burckhardt Compression, which I both visited, as well as the first SwissSkills competition featuring 130 professions and 1000 participants. I took the opportunity to visit our International Organization for Migration partner in Geneva and a potential funder for our international projects. I was very happy to see the Swiss model in action since Switzerland has the highest percentage of students doing apprenticeships in enterprises. More could definitely be done here in Canada to attract apprentices at a younger age and instill companies to take on apprentices.  It’s time to innovate in that field! I also received some very positive feedback regarding our Canadian approach, which is very well positioned and quite innovative with its focus on degree granting, post graduate diploma, applied research and involvement at the international level. We also heard very compelling arguments to encourage students to participate in skills competitions. Canada is to hold the next AGM of World Skills and the next World Skills competition is to be held in Sao Palo, Brazil. ATT17276

Denise Amyot with Frederico Soda, Director of Labour Migration at the International Organization for Migration

Eureka! moment

Just as Collège Ahuntsic was opening its doors to a new crop of students, Paul Brennan, Leah Jurkovic and Camille Khoury from CICan visited the campus to learn about their areas of expertise and discuss different ways to internationalize their activities and campus. Meeting with a strong, deeply engaged leadership team, it was clear the sky is the limit for this impressive institution. It was also a great opportunity to learn more about Ahuntsic’s unique Printability and Graphic Communications Institute, which is an integrated centre of innovation and expertise in graphic communications and printability. The Institute actively supports companies and their employees in their technological and commercial evolution. Since its creation, many companies in the graphic communications sector – and other industrial sectors – have asked the Institute to help solve their printability problems. The Institute is the only center in Canada that has this cutting-edge expertise in printability, which is years ahead of the rest of the world’s technology! For more information, see:


Lois Scott has been selected as the new Chair of the New Brunswick Community College’s Board of Governors. An alumna of NBCC’s Moncton Campus, Ms. Scott has worked in senior leadership positions in the health care industry for over 40 years. She first joined the Board in 2010 following her appointment by the Lieutenant Governor of New Brunswick and she has since served two terms. Congratulations Lois!

Gillian Henderson has been appointed vice president of corporate services at Lakeland College in Alberta. Ms. Henderson joined Lakeland College in June as director of human resources after a 30-year public sector career in human resources and organizational development. Congratulations Gillian!

College of the Rockies is pleased to announce the appointment of five new members to its Board of Governors. Appointed to the board through Provincial Order-in-Council are Steen Jorgensen, Jesse Nicholas, Cindy Yates, Krys Sikora and Wilda Schab. Congratulations to all!

Three new members of the Okanagan College Board of Governors are assuming their duties this month. Westbank First Nation Council member Christopher Derickson, Kelowna law firm office manager and community volunteer Susan Johal and Chartered Accountant and Financial Planner Joe Maciel were all appointed this summer by Provincial Order-in-Council. Congratulations and welcome to each of the new members!

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Send us your news!

One of our main goals at Colleges and Institutes Canada is to champion and share the innovations and awesomeness of our members. You can help! We want to hear about your new applied research, industry and community partnerships, international education, important financial investments and more. Add to your media mailing lists! We’ll share member institution News Releases and other upcoming announcements online and with our national media contacts based in Ottawa.