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Request for Proposal: Help Planning for Canada promote its new brand

Help Planning for Canada promote its new brand 

Planning for Canada (PfC), a pre-arrival orientation program for newcomers, is in search of a creative agency to design and implement a promotion and outreach campaign for its new brand. Funded by Immigration, Refugees and Citizenship Canada (IRCC), PfC is designed to enhance immigrant readiness for economic and social integration before arrival to Canada, and has offered worldwide, in-person and online services to Economic and Family Class immigrants and their dependents since 2007.

In 2019, PfC left behind its old image and launched a new brand.

Help PfC develop and implement a promotional campaign to: increase awareness of PfC and its benefits for newcomers, increase registrations for PfC services, and create tools for PfC provincial partner organizations, strengthen and develop new relationships with current and potential partners.  

Submit a bid before September 7. 

Download the full Request for Proposals

For more information, contact: 

Holly Skelton
Director, Planning for Canada
hskelton@collegesinstitutes.ca