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The Integrated Business Case: Student Expectations and Student Engagement

Abstract: This mixed methods study sought to explore the experiences of students in the context of student expectations about those experiences. The population examined was the full-time students in the first term of their first year in the Business Administration diploma program at a public community college in Victoria BC. The study attempted to measure student expectations and student engagement around a specific educational experience: the Integrated Business Case (IBC). The IBC is a team-based, cross-functional project which is intended to actively involve students in their learning and create explicit linkages between their courses. The research used the Chickering and Gamson (1987) ‘Seven Principles for Good Practice in Undergraduate Education’ as a theoretical framework for both the qualitative and quantitative analysis. In addition, a predictive model was developed that drew on the services marketing research of Parasuraman, Zeithaml, and Berry (1988).

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Last Updated: June 17, 2015